steriotypes

The 7 areas  of steriotypes: - Gender
- Age
- Ethnicity
- Sexuality
- Class and status
- Physical ability/disabillity
- Regional identity

Whats the Purpose/popularity of stereotypes?
The steriotypes relate to audience, also the audience understands the steriotype through passed down knowledge, some steriotypes can be posative - not all negative and false.

Problems/criticsmKey term - Mediation: The way the Media represent an idea to us.

- Stereotypes overlook th individual
- Place people in groups
- Qualities often exaggerated which leads to a caricature.Leon Festinger - Theory of Cognitive Dissonance. Argued that we resist adjusting our attitudes unless faced with overwhelming evidence against it. Believed that we seek out confimation of our thoughts/beliefes.

Websites (Working title)

Advantages:
.Cheaper than advertising ont.v
.Wider audience whowill view advertising
.Easier to get out topublic
.Provides exclusives of upcoming releases
.More detail
.24/7 updates
.Viral marketing
.Contact details
.Archive material - past projects
.Awards / celebrations
.History
.Merchindise / sales
.Downloads

Task - Evaluate working title's website commenting on what features make it particulary useful or interesting:

Working title have a large proffetional looking website with all different features, informing and entertaining accessories for the viewing audience. 
The website includes games, preview clips, outakes, games and interviews, also a particular feature to the website is it's actors video logs throughout the films. This feature is specific to working title's website, the websitehelps people to findinformation on the making of the films, get them intrestedin theupcomingnewfilms and provide the 'behind scenes feeling' by having the actors log and have them lead you around etc.

Hot Fuzz

11. How many pieces of merchandise can you find for the film Hot Fuzz? Hot fuzz has it's own clothing range of combat trousers to fan t-shirts, it has toys and also soundtrack cd's and special edition dvd's. you can buy props and stuff online etc and special edition merchindise such as framed pictures etc.

12. How many different versions of the Hot Fuzz DVD are there (you can include imports)? 6 different coppies

13. What special features are contained on the two disc special edition DVD?  Behind the scenes, out-takes, narrators annotation through scenes
14. Why do you think they place different ‘special features’ on DVD’s and who are these designed to appeal to? Special features such as the directors annotation will be for upcoming directors that want advice and learn aboout things to do with the creation of scenes they liked. There are other features like out-takes that are there to be funny and make us laugh and see the creation shooting side of it.

15. How many Oscar winners appear in the film? 4 oscar winners

16. What was the films opening UK box office takings? april 20th - 26th - $7,724,188

Apr 20–26

6

$7,724,188

-

825

-

$9,363

$7,724,188

1

17. What is its current world wide gross?

Total Lifetime Grosses

Domestic:	$23,637,265	29.3%
+ Foreign:	$56,936,509	70.7%

18. What convention did Nick Frost and Simon Pegg attend in order to promote this film? comi'con

19. Why do you think they chose to attend this particular convention so they get a good idea of what prime audience will want to be involved in the film and what the audience would want to get from a film such as 'hot fuzz' the british 'bad boys'

Hangover advertising campagn.

Advertising Campaign on Due Date

Steriotypes

Problems/criticism.

key term - Mediation

          The way the media represents an idea to us.


          .Sterio types overlook the individual place people in groups
          .Qualities often 'exaggerated' which leads to a caricature.

Dugg Bihlmaier

Dugg Bihlmaier is a miss conceptive man, he likes to be viewed as different and to get this elution he dresses in a different way, he uses plain colours and strait shapes. He is a big fan of the style that he invented called hobo sheik. This look is designed to go against the way that common society judges people, for example a person wearing the plain clothes with patch work pattern and short wasted jackets would be associated with no doubt the lower class as the style will look poor and un-caring.

This man is called Doug Bilmaier and he heads Ralph Lauren's vintage department. This gentlemen travels the world buying all the great vintage items (frames,books,fixtures etc) that you find decorating Ralph's stores.

When we 1^st got shown the picture of him and told to write a short paragraph this is what I wrote,

This guy looks like he has took a lot of risks in life that haven’t paid off, leaving him homeless and living on the streets, if he was still in contact with family and friends then he wouldn’t be left to dress ad walk around in that way. His clothes are old and tatty, a shirt and big jacket insinuates that he is dressing warm along with his beanie hat even though the day looks quite warm itself. He is also smoking to me this makes him look as if he has given in and does not care anymore, his trousers are rolled up to his shins and make them look to short for him, this made me think that he cannot be fussy about size, and that anything that slightly fits will do. His hat looks as if it is also there to cover his long white greasy hair, his beard is rugged and un pampered making it look un cared for.

working title

11.  List 2 famous directors that Working Title have worked?
 Nick Evens & Edgar Wright.

12.  What is Hugh Grant’s relationship with Working Title?
Hugh Grant once remarked that, while most British production companies are run by awfully nice

Chaps who once worked for the BBC, there’s a level of professionalism about Working Title which sets it apart.  ”Tim and Eric are the definition of real producers,” said Co-Chairman of Universal Pictures Donna Langley.  “They stay close to the process and maintain their ability to hand pick and produce each of their films in a very individual way.  Their unique vision and taste has been key to their success.”

13.   Find out about the Coen Brothers (films, genres, status) and what do they have to do with Working Title?
The Coen Brothers have directed films such as Blood Simple, Fargo, The Big Lebowski, O Brother, Where Art Thou?, No Country for Old Men, and True Grit.

They are film directors, screen writers, producers, editors and cinematographers; they have worked with working title to produce films such as ‘the big labowski’ witch are comedic films.
14. Who owns 67% of Working Title films?
 Universal studio’s owns 67% of working title.1

15. List two of Working Title big blockbuster films and find out their budgets.

Atonement had a budget of £30 million and made about £130 million at the box office.

Johnny English had a budget of £40 million, and made about £160 million at the box office.

16. What genre's of film are Working Title famous for?
working Title produce films from all genres, but are well known for comedy and romantic comedy.


17. What other genres to Working Title make?
Working Titles make films from all genres, ranging for a rating of U all the way up to an 18.


18. Find out as much as you can about Working Title 2 (when established, films made, budgets and awards).
Working Title 2 is a smaller branch of Working Title dedicated to making smaller films and helping independent ideas. It was established in 1999 and has made films such as Billy Elliot, which had a budget of £3 million, but made just over £72 million.


19. What information can you find out about working title throught their web page?
They have recently released the Johnny English sequal and SENNA.


20. Find out one other interesting fact about Working Title that you would like to share with the class.
After 1992 they made several films for production company Polygram, Polygram soon became a huge competetor against the U.S.A giants 'Hollywood'.