Apple mac make some very smart adverts. They have the skill in making a biast viral commertial to be shown over the world. These virals include all of the essential codes, The perticular viral we were looking at includes the cultral code by associating a slim, out going confident blonde girl who is visually plkeasing to the eye. She represents a mac being cool and slic.
The P.C use a short stubby unshaven man, who is rude and seems like a bit of a slob. His Laid back attitude makes it seem like he is just there to make some money, kind of sending the message that, that is all P.C's are out there to do.
The lovely girl is also a semantic code that macs are sexy and appieling so that she makes us think of a smooth slic well perfected, easy running computor when put in the context of her representing a computor. For the comparrison or her and the man in drag representing P.C i would any day choose the mac if it was in that scenario.
The man pitching the speech for mac was young and well dressed to the fashion of that time, he was slim and healthy. He also was a famouse actor which made the mac seem the celeb way to go. Also him having a sensual female representing for him would maybe make you feel asif you could pull 'hotties' just by having a mac. He was laid back, cool and spoke clearly and in a suttle tone as the P.C guy was short, fat, stubbly. He seemed a bit rrigant and rude from how he wants to always show of, but once he got beat he didn't take it lightly.
The short trailer about the mac at the end is all the viral showed making you only think of a mac as if they actually refrenced to the look modell of a P.C the thought of still having a P.C would be in your head and that isn't what they ewant as they want you to only think about buying a apple mac. This cut off leads to an enigma code by us wanting to then see what P.C has to say for itself, and would it top mac.
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