steriotypes

The 7 areas  of steriotypes: - Gender
- Age
- Ethnicity
- Sexuality
- Class and status
- Physical ability/disabillity
- Regional identity

Whats the Purpose/popularity of stereotypes?
The steriotypes relate to audience, also the audience understands the steriotype through passed down knowledge, some steriotypes can be posative - not all negative and false.

Problems/criticsmKey term - Mediation: The way the Media represent an idea to us.

- Stereotypes overlook th individual
- Place people in groups
- Qualities often exaggerated which leads to a caricature.Leon Festinger - Theory of Cognitive Dissonance. Argued that we resist adjusting our attitudes unless faced with overwhelming evidence against it. Believed that we seek out confimation of our thoughts/beliefes.