Advantages:
.Cheaper than advertising ont.v
.Wider audience whowill view advertising
.Easier to get out topublic
.Provides exclusives of upcoming releases
.More detail
.24/7 updates
.Viral marketing
.Contact details
.Archive material - past projects
.Awards / celebrations
.History
.Merchindise / sales
.Downloads
Task - Evaluate working title's website commenting on what features make it particulary useful or interesting:
Working title have a large proffetional looking website with all different features, informing and entertaining accessories for the viewing audience.
The website includes games, preview clips, outakes, games and interviews, also a particular feature to the website is it's actors video logs throughout the films. This feature is specific to working title's website, the websitehelps people to findinformation on the making of the films, get them intrestedin theupcomingnewfilms and provide the 'behind scenes feeling' by having the actors log and have them lead you around etc.
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